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Why Emiratis Should Visit The UK - by Tessa Jowell
Why Emiratis Should Visit The UK - by Tessa Jowell

I will always remember my first trip to the UAE, at the end of 2006, in particular the chance to see its flourishing tourism industry and cultural experience firsthand, including the Sharjah Arts Museum and impressive sports venues. I would certainly recommend a trip to the Emirates to friends and would also recommend a visit to the UK to Emiratis. We have a great deal to offer.

Our country has a unique array of historic buildings and traditions but it's far from a living museum. Visitors for business or pleasure can experience the best of 21st century culture, entertainment and shopping. London remains top of the list for many people and must-see places usually include world famous attractions like the Tower of London and Madame Tussauds. However, I would also encourage visitors to the city to experience some of our newest attractions like the world-leading Tate Modern art gallery and the London Eye, which offers amazing views across the Capital.

Although our capital is one of the most diverse cities in the world - and one which many Emiratis have chosen to call home or to invest in property - I think that you will be very pleasantly surprised with what we offer outside London.

Our regional capitals are all easily accessible by air from the UAE, and all offer big-name shops and a full range of hotels and serviced apartments. They are also ideal bases to explore the countryside. For example, Edinburgh and Glasgow are a great start to any tour of the Scottish Highlands, Manchester links to the Lake District and Birmingham is a short journey from Stratford, the birthplace of Shakespeare. You'll also find Islamic places of worship and authentic food, as well as strong Muslim communities across the UK.

Like the UAE, we are continuing development of museums and galleries – and visitors to Britain are always happy to see that many are now free of charge. And of course, the UK always has a full programme of sports events, from tennis at Wimbledon and racing at Ascot, to newer attractions including the Tour de France cycle race – this summer starting for the first time with an individual race around the streets of London. The race is also on towards the 2012 Olympics.

Nearly 40,000 Emiratis visited the UK in 2005. I would like to see many more in the future. They will find that, wherever their tastes lead them, they will not be disappointed.


Tessa Jowell is Britain's Secretary of State for Culture, Media & Sport


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