British Business Group - Abu Dhabi
QUICK LINKS
KEYWORD
Home About Us BBG Magazine Members Events Contact Us Links Sponsors News  British Standard Jobs


News: BAE shine at IDEX
News: BAE shine at IDEX

A participant at every IDEX show in Abu Dhabi, including the inaugural event, BAE Systems had its largest-ever presence at IDEX 2007 earlier this year. A new 600 sq. metre pavilion was created specially for the event with the theme being "Real Partnership, Real Advantage".

"IDEX is of strategic importance to BAE Systems," says Simon Keith, Regional Managing Director Middle East, BAE Systems. "We have participated in every IDEX since inception, and this year has again been very successful for us." Our customers in the Middle East demand the best. They are highly sophisticated, intelligent and professional - it's our challenge to continue to meet and exceed their expectations.'

Features included a display area highlighting industrial partnerships, an upgraded Hawk Jet Trainer experience, improved hospitality and increased display areas showcasing its capabilities across all domains, especially in land systems.

This year's event was the first IDEX since the 2005 acquisition by BAE Systems of US-based United Defence, this making it the world's second largest land systems company. Acquisition and organic growth has made BAE Systems one of the world's defence powerhouses, the largest in Europe and the fourth largest across the globe. Capability ranges across all three traditional domains of land, sea and air and well security, integration and support. In the outside area of the pavilion, vehicles such as the RG-31 mine protected vehicle and BVS10 all terrain vehicle were displayed. Both vehicles are performing well in operations across the globe, saving the lives of service men and women. The RG-31 is one of a number of different vehicles, all designed to protect occupants from mines and Improvised Explosive Devices, and is made in South Africa by BAE Systems - customers include the US, Canadian, and UAE armed forces. The BVS10, made by BAE Systems in Sweden, is in operation with the Royal Marines in Afghanistan and is credited with saving the lives of numerous Royal Marines in Helmand and the rapid conversion of Marines to the use of armour; not something they often utilise.

A Major from the Royal Marines was on hand during the week to explain how the vehicles were performing with his unit in Afghanistan. When the BAE Systems pavilion was honoured to be visited by His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander UAE Armed Forces, the Major was able to spend a few minutes in conversation with the Crown Prince about his experiences.

"IDEX has always been important to BAE Systems, it is a hugely important international show, " says Simon Keith. "The event has gone from strengthto- strength and provides an unrivalled opportunity to meet defence industry decision makers from across the Middle East and the rest of the world."

The most important event at the show for BAE Systems was the announcement by the UAE Air Force and Air Defence that the new Hawk Advanced Jet Trainer (AJT) has been chosen to compete for their fast jet training requirement. The new Hawk AJT is the latest version of the world's most successful advanced jet trainer, out-performing and outselling all other aircraft in its class, with over 900 aircraft in operation or on order with 19 countries worldwide. The competition continues and BAE Systems will be pulling out all the stops, especially in industrial cooperation and skills and technology sharing. The upgraded Hawk AJT experience was at the centre of BAE Systems' participation in IDEX 2007. At the centre of an integrated training system, the Hawk AJT features the very latest in advanced simulation for radar, weapons and defensive aids training and is producing highly trained pilots for air forces across the globe.

The final batch of Hawks destined for the Royal Bahrain Airforce (RBAF) have recently joined the previous Hawks delivered in 2006 to form part of Bahrain's integrated training system. This is an excellent example of BAE Systems' ability to deliver integrated solutions, tailored to meet customer requirements, with an air training wing now created for new RBAF recruits who will go on to fly front line aircraft.


Join Us!

If you would like to apply for BBG membership, please click here

 
British Business Group - Abu Dhabi, P.O.Box 43635 Abu Dhabi U.A.E T: +9712-4457234 F: +9712-4450605 E: bbgauh@emirates.net.ae
maintained by   pentagon designs