The two percent Emiratisation target set by the government
seemed a reasonable compromise to expatriates between
realisation of an Emirati-run economy - which we all know
in our hearts is the right way for the country to go - and protecting
our own livelihoods - which we know equally well we cannot deny
as being our first real interest.
It is, therefore, with ambivalent emotions that we receive the news
that even that low target has failed and the programme has been
reviewed or withdrawn. Of course, this is not just a problem that faces
the Emirates - other GCC countries have all had similar problems.
Is anybody at fault here? No. Is there a hint of rose-tinted
spectacles? Perhaps, but isn't that natural? Is there an element of
over-zealous ambition? Probably, but what was ever gained without
ambition? The culprits, if there are any, are time, timing and events.
H.H. Sheikh Mohammad bin Rashid Al Maktoum, Vice-President
and Prime Minister of the UAE and Ruler of Dubai, has singled
out two reasons: first, the weakness of the quota-based system,
and, secondly, the fact that the education system is not producing
the right students with the best knowledge, skill and expertise
commensurate with the jobs.
He is, of course, absolutely right. He could also have included
another factor: experience.
Whilst government institutions may be able to absorb qualified
but inexperienced staff and then train them, private industry finds it
far more difficult. It's also costly. And while there are some notable
exceptions of industrial in-house training programmes, private industry
generally recruits to the qualification and experience level. So even if
the educational system gave Emiratis the necessary qualifications, the
private sector would only be comfortable with employing them at their
relevant level of experience. This, needless to say, is contrary to the
objective of moving Emiratis into the driving seats.
So, the timing of the introduction of the Emiratisation programme
was out of step with the education system and the programme didn't
allow time for the experience factor to be gained.
Events also have a strong influence. As the economy surges
forward, powered by the oil price and manifested by the proliferation of
construction projects, the demand for skills, knowledge and experience
is one step ahead of the reality. Where are these to be found? Not in
the UAE - not yet!
But it's not all thirst in the Emiratisation desert; there is an oasis
here and there. Dascam Consulting is one example. About a third
of Dascam's 75 staff are Emiratis and another third are Arabs of
other nationalities. We do not claim any special capability, charms or
attractions here. It's just that we're lucky. There is a pool of Emiratis
who do have qualifications and experience to meet our needs. So, the
arrangement is mutually beneficial. The Emiratis unquestionably add
different dimensions of experience, understanding, approach and fun.
They provide verisimilitude to the Emiratisation of projects. They help
find paths across the cultural landscape - paths that are sometimes
invisible to expatriates. And they have led us to something of an
Aladdin's cave: Al Shaheen Adventure - a joint venture with Emirates
Advanced Investments that enjoys the close support of the senior
leadership in both Abu Dhabi and Ra's al-Khaimah.
Al Shaheen Adventure follows the success of our
work in leadership and personal development through
experiential training with the military. Experiential training
breaks the paradigm of "talking and listening" as training. It
is having people do things outside their comfort zone, (like
abseiling, climbing, trekking and sailing), facing them with
unfamiliar challenges, letting them find the solutions and
then reviewing what they have achieved so the lessons
are learned. All in a physically and emotionally demanding,
but controlled, environment. It excels at developing both
individuals and teams. Facing fear for the first time, pushing
themselves beyond their known physical limits and feeling
the exhilaration of personal achievement are things that
many young people, especially Emiratis, have never
experienced. Like most hot-blooded young men they relish
it, rise to the occasion and excel.
By the end of the year they, and many others, (Al Shaheen
Adventure type training is available to companies, schools,
organisations and individuals as well as to governmental
institutions and military) will be able to enjoy the same
experiences from a purpose-built centre in Wadi Sharha, in the
beautiful Hajar mountains east of Ra's al-Khaimah.
So, now Dascam finds itself both employing Emiratis and
working with them as partners in a truly commercial venture.
Of course, there are, and there will be, teething troubles.
But the one thing you can be sure of when working with an
Emirati whose enthusiasm has been captured - obstacles
disappear. What an exciting place to be!
David Parry is Sales and Marketing Director for
Dascam Consulting |